“People invest in clothes now. They want something special, but they want to wear it every day. We all have something in the wardrobe that we never wear. That can’t be done any more,” says willowy blonde Lowell Delaney, who could be mistaken for the house model. Hence, she and co-designer Kim Trager (both above) have created a modern brand of everyday luxury, snapped up in their first season (SS13) by Matches and Joseph.

The Central Saint Martins graduates have a luxury profile themselves, thanks to stints at Céline and Alexander Wang, and a first lookbook graced by model Arizona Muse.

Buttery reindeer-leather, hi-tech bonded jerseys and Kevlar are all part of their cool, chic AW13 collection, for which the pair invented a full-blown movie script set in Seventies Aspen, where their heroine (there with her mother and grandmother) runs off with a drug dealer. The psychodrama is borne out in the clothes, which run from long gowns with Forties sweetheart necklines and Seventies swirling maxi skirts through to Nineties hip-hop-esque patchwork sweatshirts. The hues of the dated luxury ski resort inspired the mint-green colour and marbled print.

“There was a buzz about Trager Delaney last season, and when we first saw the collection we saw why,” says Ruth Chapman, joint CEO of Matches. And at LFW’s Exhibition, their future, before they have even had their first runway show, looks particularly gilded. It’s no longer only about the hype of a catwalk show, but everyday luxury that sells.

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Anya Hindmarch
London Fashion Week
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