The ‘f’ word

Sunday 16 September 2012


Photography by
Report by Julia Robson

It started at Sister by Sibling with a flower-strewn body (left) and pompom mask hats. Then came that purple plastic parka and octopus dress at Kinder. But when a model swished by in a neon-pink Dolly Parton dress at Jasper Conran and we clocked the ‘bouncing ball’ nails on models at Holly Fulton, the next thing we knew we were smiling. When was the last time we did this at a show? Among the serious techie fabrics and tailoring, the ‘f’ word, as in ‘fun’, is creeping back into fashion.

Even before Louise Gray’s show – promising to be a riot heightened by Tatty Devine jewellery – kitsch is trending on the runway as well as the stands. Designer Yang Du describes it as “early Moschino; clothes with a sense of humour”. And yesterday, frowers Vogue’s Fran Burns, in a Balenciaga manga-print neoprene sweatshirt, and Love’s Alex Fury, in a DayGlo pink sweater and leopard-print scarf, were rocking the ‘f’ trend already.

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