Made in Chelsea

Sunday 16 September 2012



Sloane Square has witnessed its fair share of fashion sights, from snarling punks to the Barbour-clad Chelsea set, but nothing quite like what was on view on Saturday.

Shoppers heading for Peter Jones looked on in awe as a troupe of models tottered across the pedestrian crossing, Abbey Road-style, into a pop-up tent taking up most of the square. Only to be followed by Anna Wintour, queen of fashion, who, having been given a tour of Rag & Bone’s first European store, swept out of the building and, after politely posing for paparazzi, smashed a magnum of Pommery and declared the (flag)ship open.

Ever the professional, as she exited Wintour grabbed a Rag & Bone coat to wear over her immaculate grey shift and H Stern baubles for her close-up with the t-shirt-clad design duo.

It turned out that more than a bit of New York City had landed in London besides the Rag & Bone founders, Brits David Neville and Marcus Wainwright, and Wintour. Tactics used to gain entry into the slick presentation, which featured 25 key looks from the show staged 10 days ago, felt very New York.

Those that did get past security into the catwalk show witnessed high-speed cameras capture images of model reflections that were then replayed on boards after models left the runway, leaving ghostly images. “We wanted to show the collection from a different perspective and think this technology is pretty cool and interactive,” said Marcus Wainwright.

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