Zoë Jordan

Saturday 15 September 2012

Catwalk

PHOTOGRAPHY BY CATWALKING.COM
REPORT BY JESSICA BUMPUS, FASHION FEATURES EDITOR, VOGUE.COM

Good designers don’t need to reinvent the wheel. Sometimes it’s more about unearthing trends and pieces, refining them, then making everyone believe they need them. It’s something Zoë Jordan, shortlisted for the BFC/Vogue Designer Fashion Fund 2012, is very good at. She makes the wearable wantable, all wrapped up in a luxe package. Her S/S 13 collection is a case in point: she takes easy separates but does them her way.

“I refined it. It was sporty and relaxed but still with that luxury element,” she said after the show. The collection, inspired by her travels in Africa, saw girls take to the catwalk in breezy ensembles with eclectic prints that drew on the continent’s colours and landscape. It was all there, from brilliant orange to oatmeal – a pink bomber rendered in zigzags was particularly impressive – and crackled-stone patterns. Dinky shorts, leather caps, mini suede crop tops, high-waisted leggings, harem pants, loose-fitting blazers and tunics – these are clothes ready for their own road trip, both far away and near.

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