Fun with Aurasma

Friday 14 September 2012


Download Aurasma Lite for free, then hold your mobile over any story in LFW The Daily where you see the logo this week to see the future of fashion communication!

Step 1 
 The free Aurasma Lite app from iTunes. Or download here if you’re on Android.

Step 2 
POINT at the LFW logo or anywhere in the LFW Daily newspaper that says it’s been supercharged by Aurasma.

Step 3 
CLICK ‘Yes’ when asked ‘Do you already have an image with this symbol?’

Step 4 
WATCH exclusive London Fashion Week content: designer interviews, catwalk footage and more.

We would like to thank the following advertisers:

H&M Logo
M&S Logo
Anya Hindmarch
London Fashion Week
The official newspaper of London Fashion Week in Association with H&M