JW Anderson

Monday 20 February 2012


You know you’ve arrived on the London Fashion Week scene, when fashion kids are queuing outside your venue two hours before the start time in the freezing cold, and senior international editors are hustling to their front-row seats. So it is with Mr Anderson, the cult NEWGEN kid on the schedule whose womenswear sales quadrupled since last September. He’s got his look sussed; its clunky geek chic for cool girls who like their fashion to be quirkily elegant, rather than elegantly beautiful. His offering for A/W 12 is what he is calling “ugly beautiful” and “monolithic” – ie, looks comprising one or, at most, two fashion items. Indeed, the key show look for me was a toss-up between a waffly fisherman’s knit in mustard worn with a grey and black plaid below-the-knee skirt, and a full-length white patent-leather coat with a white padded skirt panel. Not your usual fashion offering, but I promise: Jonathan Anderson’s jumpers – he also sent out plaid and chequerboard tinsel ones – are already top of many wish lists for next season.

Report by Melanie Rickey, Fashion Editor at Large, Grazia;
Photography by catwalking.com

We would like to thank the following advertisers:

H&M Logo
M&S Logo
Anya Hindmarch
London Fashion Week
The official newspaper of London Fashion Week in Association with H&M