Enter device squad

Sunday 19 February 2012



The verbs on the front row are changing. Whereas it used to be all about scribbling, sketching and jotting, now it’s snapping, videoing and Instagramming. It can mean a lot of juggling – we witnessed one fashion editor’s three-way with a BlackBerry, iPad and Canon SLR at Friday’s shows. Pity the people in the row behind. “You have to be aware of people around you,” says .Cent magazine’s Creative Director Jo Phillips. “I use my tablet every show. It’s liberating to do everything in one go, but you have to be mindful of etiquette.” Not everyone is taking the tablet, though. Blogger Disneyrollergirl insists she wouldn’t get her iPad out at a show for fear of “looking like a wally”, while Liberty London Girl calls her Samsung Galaxy (the tablet in NY, thanks to its bijou size and the fact it was gifted to key editors) a life-changer, but concedes it’s “rude to film at a show, and tweets should be kept a maximum of three per show”. Call us old-school, but we liked Suzy Menkes’ notes penned in a gridded notebook. Suzy + graph paper = good.

Photography by Shaniqwa Jarvis

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