Zoe Jordan S/S 12

Wednesday 21 September 2011



Flitting between relaxed eveningwear and luxe sportswear, Zoe Jordan depicted a modern-day story of Grey Gardens for S/S ‘12. Silky, slithery pyjama-like separates flowed down the runway in a muted colour palette of silver, olive and delicate dusky pink made for spring through the lightness and fluidity of the fabrics. Jordan then embraced the nature element of the reference, with raw organza leaves forming hippy mid-calf skirts and frilly decadent tops layered under miniature check tailoring.
“The styling came from Edie’s thirties elegance. It was about feminine and masculine contrasts, mixing autumnal colours with a dusky summer evening. It was about the light we have at 6 or 7, with the neon pop of the dragonfly print in the evening sky” said Jordan backstage. Indeed, right down to the period sunglasses, this collection oozed the streamlined chic of the era. While sprinklings of sequins on miniature cocktail dresses and high-sheen lame tops (dropping nonchalantly off-the-shoulders) provided a necessary contemporary update for today’s customer. The closing jumpsuit summed up the looks entirely -nostalgic in the burnt orange shade and wide-leg silhouette, but forward-thinking in the sharp structured shoulders. The shoes, an exclusive collaboration with Ursula Mascaro, completed the collection.

It’s interesting to see where her design instinct will take her next.

We would like to thank the following advertisers:

H&M Logo
M&S Logo
Anya Hindmarch
London Fashion Week
The official newspaper of London Fashion Week in Association with H&M