Jaeger London

Sunday 18 September 2011


Jaeger London has a younger feel for S/S 12. Promising “the glamour of the late Sixties and early Seventies
jet set and far-flung, exotic destinations”, it produced
a collection of sweetly innocent dresses in enlarged broderie anglaise with knife-pleat hemlines, scalloped-edged tunics, chiffon blouses in green and yellow under contrasting dungaree dresses and a finale of incredibly pretty black lace robes that are bound to be big business for spring. Varied in texture, summer tweeds and jacquard jackets balanced the lighter chiffon choices, while platform-soled espadrilles let the models walk with as much confidence as this collection seemed to have; a dusty summer palette of pastels was interrupted by navy dotted day dresses that bled to rusty gold, saffron and green. A premium label often has to justify its place in the spotlight among the creative fashion names the city is so famous for, but this was a fresh take on a heritage brand that, with Olivia Palermo in the front row to prove it, is just as weighty as those.

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