Hip to be dipped

Wednesday 23 February 2011


photography by shaniqwa jarvis                                                 artist in residence Julie Verhoeven
Report by Julia Robson

Hoxton and Dalston are being represented in the smarter environs of London’s West End by means of dip-dyed “crusty” hair.

Creative crusties sporting the latest fashion prerequisite, a barnet in dip-dyed shades of rinsed-out pink, smudgy lilac or tattoo blue, with dark roots – obviously – include designer Louise Gray, illustrator Julie Verhoeven, stylist Richard Sloan, PR guru MandiLennard and, of course, fashion students.

“John Vial dyed my hair pink/indigo about six months ago,” says Verhoeven, adding that her transformation occurred (shock horror!) not East but in Chelsea, at go-to salon Real Hair, whose clients include Alexandra Shulman.

Nura Khan, stylist at The Sunday Times Style, reveals her purple-dyed ends were tended by Dalston dip-dyer-to-the-stars and inventor of the latest crazy colour hairdo, Alex Brownsell. Colourist and session stylist Brownsell is co-founder of Dalston salon, Bleach. Converts are known as “Bleachenders”.

We would like to thank the following advertisers:

H&M Logo
M&S Logo
Anya Hindmarch
London Fashion Week
The official newspaper of London Fashion Week in Association with H&M