Henry Holland is all about instant gratification; his front row provides plenty of activity – yesterday afternoon it was courtesy of Mr Hudson, Alexa Chung, Pixie Geldof and Marina Diamandis. His clothes are immediately uplifting – all that colour, all those Eighties references (lots of topknots and gold hoop earrings courtesy of Katie Hillier) – and, now, you can instantly buy it straight off the catwalk. Those with BlackBerry phones were invited to download a shopping application, allowing show spectators to shop from Holland’s show and order directly from the eight-piece slogan t-shirt range debuted mere minutes ago. Aside from t-shirts, what else was on display? Bandana paisley-prints on silk-crêpe de Chine breezy boiler suits and shirt dresses, shearling jackets, tight leather dresses and lots of hosiery (a collaboration with Pretty Polly) in candy-coloured hues of pink, aqua, lilac and palest grey. Unfortunately, shoppers will have to wait a bit longer for those pieces – in the meantime, buy the t-shirt.
