Report by Anna-Marie Solowij
There’s just one beauty company showing at London Fashion Week and that is the organic aromatherapy brand, Alexandra Soveral. Alex is showcasing her scented wares as well as running a competition to create your own fragrance with the prize of a bespoke scent. Lisa Armstrong is one of the judges and, at the time of writing, Vogue’s Harriet Quick is tipped to win.Fragrance and fashion is something of a recurring theme: the halls of Somerset House are heady with the aroma of Comme des Garçons scented candles; John Richmond launched his first fragrance last week, and in New York the Halston collection was inspired by a recently revived house scent. While perfume sales continue to underwrite ready-to-wear collections for many big name designers, you know scents make cents. Jasper Conran, too, understands the sweet smell of success: he always spritzes the catwalk with a favourite fragrance before the audience arrives. This season it’s Moroccan Rose by True Grace.
